Like anything new in business, the shift to digital for us, after printing monthly editions right here in Geelong for twenty-three years, has been exciting, nerve-wracking and meant more than a few workdays that have stretched in the early hours of the next day.
Ask me today what has driven the shift into digital and the answer is a short one: coffee, lots of coffee.
And just like so many of you have found, as you’ve shifted your businesses in response to changing market demands, we have that buzz of anticipation that comes with finding better ways of doing what you do well. And yes, the coffee might have something to do with that buzz as well.
The world is changing, business is changing and most of that change is being driven by how we communicate. We sit at home on weekday nights with our laptops, our tablets and our phones. So, when you’ve got a few minutes to catch up on what’s happening in the local business community, we are there at your fingertips.
Being new, this new product of ours is a work in progress. We’ve tried to anticipate how readers will want to read, watch, share and interact with the content and we’ll keep changing in response to you and what you want from us.
This is just the beginning. We will publish stories and articles and videos as they are produced, because not only are we no longer in print, we are also no longer monthly.
You can sign up for email alerts. We promise we won’t bombard you – as big news consumers ourselves we have a healthy appreciation for those that don’t clog up our inboxes and feeds – but who keep us interested and informed. It’s free, there are no pop-ups, no annoying subscription reminders and your contacts will, absolutely, never be sold or passed on by us.
We still want to promote what’s happening in your business, your organisation, your industry and your city. We just want to do that in a way that reflects how you find stuff out.
The way that we communicate with you, our readers, has changed and it will continue to change, but what we do and why we do it hasn’t and won’t change.
I don’t know about you, but I find myself continually editing down my go-to news services after being overloaded, bombarded with mass-produced content or just overwhelmed by negativity. Yes, the world is changing. Change is inevitable, it’s the single biggest driver of growth and development and yes, for almost all of us, certainly for me, it triggers some level of anxiety.
But it can also be incredibly exciting, opening up possibilities and opportunities that are solving problems, creating new businesses and new industries and find better ways of doing things that are quietly transforming our city.