Clever & Creative Geelong

The local community embraced a vision for a ‘Creative and Clever’ Geelong as part of the City of Greater Geelong’s Our Future project. This was music to the ears of those at the not for profit group, Creative Geelong Inc.

Creative Geelong Inc’s President, Jennifer Cromarty, said the chosen community vision heralds a new era where creativity is recognised as a key driver for social and economic outcomes in the region.

“As a community, there is still much more we can do to embrace and nurture the creative industries. The first step is to create awareness of the significance of the sector and understand that Geelong has a tremendous opportunity to carve out a unique identity as a region of makes and creators.

“Creative Geelong has partnered with the Geelong Region Local Learning and Employment Network (GRLLEN) to develop an environmental scan of the region’s creative industries. This data tells us that in 2015 there were 5,252 businesses in the G21 Region associated with creative industries and that the creative industries sector contributes $1.6 Billion or 5.5 per cent to the overall regional economic output,” Ms Cromarty said.

Creative industries generally include activities associated with software and interactive content, film, TV and radio, publishing, architecture, visual arts and design, advertising, public relations and marketing services, and music and the performing arts.

“From the invention of the ute and the refrigerator, our innovative spirit has authenticity. We also have an incredible history as manufacturers - from textiles to cars and carbon fibre. Now we are more likely to be known as bespoke surfboard makers or app developers. Our creative and maker culture is embedded and we need to tell our story. We have, and always will be, makers and creators,” Ms Cromarty said.

The recently released Creative Industries in the G21 Region Environmental Scan - Regional Chapter also highlights the overall regional employment contribution of 7,839 jobs, or 8 per cent of employment in the region.

“This is the next step in our true, collective future,” Ms Cromarty said.

The Our Future Vision will be going out for public comment on Friday 14 July, prior to going decision by City Administrators at the 25 July Council meeting.

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