Hang it on a wall

Business News readers will remember the review mid last year of the LG 65 inch Signature OLED TV. Well, LG has just redefined thin and glorious vision.

Announced today, the W7 series made its way on stage here at CES in Las Vegas.

The innovative design of the W7 series follows LG’s 'less is more' philosophy, removing all unnecessary elements to emphasise the beauty of the screen alone. The W7’s sleek, razor-thin profile makes the TV appear to be levitating in mid-air, adding a sense of unparalleled immersion. The OLED panel, measuring only 2.57mm thin in the 65-inch model, can be mounted directly on the wall, eliminating any gap between the TV and the wall.

The W7 OLED TV series uses LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio and over one billion possible colours. What’s more, all of LG’s 2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where needed.

The superior picture quality delivered by the LG SIGNATURE OLED TV W-series also has TV’s first Dolby Atmos surround sound for an unrivalled home entertainment experience. You may have heard Dolby Atmos sound at Readings Cinema.

Leveraging the high dynamic range (HDR) technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision elevates the home TV viewing experience by delivering greater brightness and contrast as well as a fuller palette of rich colours. Dolby Atmos puts viewers inside the action with rich sound that fills the entire room – even the space overhead – with powerful, moving audio that flows around the audience. Dolby achieves this by isolating the relative location of each sound to create incredibly intricate audio that is as rich and multi-layered as the real world.

The W7 series and all LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame-by-frame, inserting dynamic data where needed; this versatility is enhanced by the new HDR Effect feature that processes standard definition content to improve brightness in specific areas, enhance contrast ratios and render more precise images.

The new LG OLED TVs embed cutting edge technology and renowned colour science expertise from Technicolor. They apply the same technology and expertise used in the majority of premium Hollywood productions from movies to episodic series. This allows consumers to enjoy the most vibrant and lifelike viewing experiences, while accurately recreating the artistic intent of content creators. Because of the superior picture quality of OLED technology, Technicolor is working with LG to expand the capabilities of OLED TVs for use in production facilities all around the world.

Feature Image Courtesy: Tract Consulting
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