Meaningful customer relationships and technology

We love a good infographic, because when it comes to something like talking about meaningful customer relationships and technology (chat bots, we know) well, you can be forgiven for nodding off a little. So, when this came across the editorial inbox that looked into some of the data around customer relationship building via technology and presented it in a pretty clear infographic, we did what all good people do in the tech age, we shared it.

The key takeaway here is: 'Technology isn’t about removing human connection but about amplifying it and remembering that 91% of customers will reward a brand for its authenticity.'

If that sounds like US marketing speak, that's because it is, courtesy of


Feature Image Courtesy: Tract Consulting
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